If you want to know the magic to being a super successful salon owner, look no further than this article for a start.
If you’re a salon owner who would like to grow your business, but aren’t sure how to get started, if you’re floundering around knowing with a passion that you and your business could be doing so much better, then I’m here to tell you that having the right mindset that ALL successful salon owners have is key, and how you use it to help you achieve your goals, in your business and life will be the basis of your future success.
Successful salon owners are successful for a reason! From dealing with your accounting to mastering the art of retailing, growing your team and making sure you’re growing your business. Let me share with you exactly how to start taking your business to the next level.
Success loves Certainty and Consistency! What do I mean by that, well, you need to be certain of where you’re going – why you want to be going there, and you need to be consistent with doing the things you need to do to get you there? In order to do this, let me help guide you through the journey.
What I’m really talking about is taking your business to the next level by training your mind for success. Let’s face it, having your own salon is tough. Being an entrepreneur is tough. You need to have the right mindset if you want to be super successful and super profitable.
Successful salons have a huge amount of certainty – certain of where they’re going, why they’re going there and how they’re going to get there.
Here’s what I mean when I say Certainty; we can be stopped in our tracks by a lack of certainty, we tend to give up before we even start if we don’t feel certain about what we want, or what we need to do to get us to where we want to be. Fortunately for us, we can cultivate a sense of certainty and train it like a muscle, we’ll get better at it, the more we use it!
It really is quite a significant deal – Certainty is one of the keys to unlocking what’s preventing us from moving forwards.
We come to a screaming halt when we are uncertain or don’t even know what outcome we want or how we’ll ever get there. We fall into paralysis by analysis, we put things off or we do things half-heartedly and randomly sporadic, with no real sense of direction as to where we want to go. We don’t follow a plan, we have no direction, and worse of all we think we have no idea!
The key is to live with certainty, know where you’re going and never doubt yourself; for if you doubt what’s possible, the possible becomes impossible!
If you want to change your salon situation, then you need to know (for certain) exactly where you’re heading, and you must have a real sense of certainty about that. Certainty is based on faith. You have faith in yourself if you’re certain you can achieve the result you’re looking to achieve. If you don’t know where your business is going or you doubt your ability to get it there, your lack of faith will eventually lead to underachievement. If you know where you want your business to be and you think you can get it there (certainty), you will, It was Henry Ford that said “Whether you think you can, or you think you can’t – you’re right.”
We gain confidence when we decide on an outcome and create a strategy to achieve it. We also gain clarity and certainty as we figure out exactly what we want to achieve and how we’ll get there. Certainty encourages us to take more action – massive action. And massive action is how we bring things to fruition. Action changes things!
Let’s talk now about Consistency,
If I could provide one piece of advice to any salon owner, it would be this: Make it a habit to do something to improve your business on a regular basis. It makes no difference what it is, how large or how tiny. It can be as simple as posting on social media consistently 3 times a week or it can be as hard-core as writing a 1000 word blog once a week and posting it on your website. It might be as radical as phoning 10 clients a week to check in on the service level they received from your salon or simple as setting up an auto text to your top 10 clients each week to thank them for their visit…
The value of consistency is enormous and underappreciated. Consistency helps you overcome procrastination, paralysis by analysis, and allows you to focus on the process of growing your business as opposed to watching it mark time whilst you fluff around with uncertainty and worry… and ultimately stuffing around and doing very little about anything. Hands up if you are stuck in procrastination a lot of the week and by the weekend you’ve still not done the things you needed to do!
If you can learn to do anything consistently, you’ll get a much larger superpower than the habit itself: you’ll gain the confidence that you’re entirely capable of changing your behaviour, therefore changing your results therefore changing your world.
Consistently doing a little is always going to be more successful than inconsistently doing a lot.
We keep in motion when we are constant in whatever we do. When we keep moving, we get momentum, which is essential for any successful business.
If you want to alter your business and your life, begin by changing your behaviour, and make the new habit something you routinely practise. Once you’re capable of adjusting your behaviour, you’ll be able to make incredible adjustments since small actions done frequently lead to great changes in our businesses and our lives.
If you’ve read this and are saying that’s me but where do I start Malcolm, hit me up for a chat, with your willing and my salon business knowledge together we can change your outcomes and you can finally achieve the success that’s just fingertips away from you right now.