26 September 2021
This concept is one of the not so secret secrets to knowing how much you can afford to spend on gaining new clients for your salon. And it is such an important metric that it is surprising many salon owners don’t use it in determining their marketing budget - in fact it is little known let alone widely used in salons, but today I’m here to reveal its importance to you and show you how it works.
18 July 2021
Numbers suck Malcolm!
This article is to help take the mystery out of the numbers dilemma for you and hopefully get you to see numbers can be fun, if you struggle to know how and which numbers are important to a successful business and want numbers to be fun, then read on my friend…
28 June 2021
Today as I sit down to write this piece my thoughts go to what am I going to say that will make a difference to hopefully a lot of salon owners – what secret gem can I share that will help move them from where they are to where they want to be? So what am I going to share with you in a short article that could make a huge difference for your business and my thoughts go to the similarities of an old aeroplane and a salon... read more
9 April 2014
Dear Salon Boss…. The next few blog posts may well be the most important you’ll read this year for your salon success… Why, well in bite […]
19 December 2011
Malcolm Gibbons asks whether daily deal websites are really the answer to business stability Daily Deal Websites – We are all familiar with the saturation of […]
24 December 2009
One Kick Butt Fact you need to know as a Salon Owner – You know – it struck me as I was sitting waiting for friend […]
19 December 2009
Competing For the Customer – 4 Great Tips to Creating a Higher Expectation of Customer Service – It is widely agreed that a high level of […]
15 December 2009
Five Super Reasons to train your team: Have you ever considered the value of training employees in the art of giving GREAT service? The biggest complaint […]