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4 November 2019 @ 9:00 am - 6:00 pm

PowerUP for 2020 has finished but you can register your details for advanced notification of PowerUP for 2021 when tickets become available:






Be More Organised |Make More Money |Have More Time in 2020!
PowerUP 2020 – The Serious Salon Owners Annual Planning Workshop

Planning and great leadership are essential to the growth and success of your Salon or Spa – Now in it’s 6th consecutive year, PowerUP for 2020 is the solution to get your business on the right track.

This practical 1 day workshop intensive will help you create clear direction for your business and give you the tools to reach your goals in 2020 and beyond.

At our 6th annual PowerUP event you can expect:

  • Brand new content
  • Hundred’s of business building tips
  • Ample time for planning
  • Speakers who speak our language and make complete sense
  • Mega networking
  • Lots of learning
  • Time for Q&A’s
  • Fully catered
  • Lots of fun

Here is your opportunity to hear from business and industry experts, to interact with fellow salon owners, browse the mini supporter expo and get out of your salon for a day to plan your future!

Your Presenters:

Malcolm Gibbons – Salon Business Coach – Host Presenter.


Malcolm has over thirty years business experience in the hair and beauty industry and this just oozes out of him during his fun, practical workshops and presentations.

At PowerUP he will guide you through creating your own success plan for 2020 providing plenty of light bulb moments of clarity and a myriad of ideas and inspiration throughout the day for you to leave and implement back at the salon.

Malcolm has spent the last decade successfully coaching hair and beauty salons throughout Australasia in sales growth and service delivery, time (priority) management and culture change. There are many situations that salon owners face on a daily basis, and Malcolm provides practical, easy to implement advice in all aspects of salon business ownership.

Elisia Webb – Cerise Enterprises

Very excited to introduce successful business owner and entrepreneur Elisia Webb as our first guest presenter for PowerUP this year.

Owner and Managing Director of Cerise Enterprises and Celebrity Lash, Elisia started her business journey in 2006, a time when eyelash extensions were unheard of in New Zealand.

Being a true Pioneer of the lash industry, Elisia also founded CelebrityLash and a year later began offering lash training and related products. With 13 years of experience specializing in the art of eyelash extensions, Elisia’s salon, Cerise Lash Boutique is now a team of 12 across two Auckland locations.

Cerise has continued to grow under the revolutionary Cerise Enterprise business model – a platform built upon the solid branding and systems of Cerise, offering Elisia’s students and other fellow lash artists a shortcut to success.
Having spent the last two years focusing on developing a guaranteed source of clients for her salons through social media marketing, Elisia will be sharing the fundamentals of this marketing system with us at PowerUP.
You will learn Elisia’s formula for a constant stream of new clients to her salons!

With her undeniable dedication for lashing and marketing, Elisia is now focusing on recruiting and helping her team build their own profitable lash businesses under her recognisable brand.

Elisia will be familiar to many of you and is certainly someone worth listening to when it comes to growing a business through great marketing and a solid vision for success.

Eric Ng – Sky Chaser Media Group

Global marketing award winner and successful business owner Eric Ng is our second guest presenter for PowerUP for 2020.

Managing director of Sky Chaser Media Group & VideoShoot.co.nz, Eric has been publishing a Chinese lifestyle magazine in New Zealand and working with small business owners for 15 years.

Eric possesses an enthusiasm and passion for marketing, photography and videography.

In 2015, Eric was invited to be the Strategic Marketing Consultant at Cashback World NZ, which is a global marketing platform that helps SMEs to grow their business. In 2016, he achieved Merchant Marketer Top 25 Worldwide.

In 2018, VideoShoot.co.nz produced more than a hundred online videos for local businesses, which helps them to generate leads, increase customers’ engagement and sales.

Eric totally understands the use of videos to promote and market your product or service, increase engagement on your digital and social channels, educate your consumers and customers, and reach your audience with a new 

medium. He will be enlightening us on the value of video in today’s marketing world with practical tips and ideas from his years of experience.

Absolutely not to be missed!

Heaney & Partners Legal Team:

Excited to have a team of legal expertise to uncover the mysteries surrounding ownership of images and work produced in the salon – and any other legal topic or question delegates have.

This session is gratefully made possible by sponsorship of the New Zealand Association of Registered Hairdressers (NZARH).

Corbin Child BA, LLB, Associate.

Corbin has appeared in the High Court, District Court and in many of New Zealand’s specialist Tribunals.  He acts on a range of matters, often as sole counsel, including professional disciplinary complaints, employment disputes, construction defect claims, and actions against large institutions in the local government and education sectors for breach of statutory obligations.  A significant part of Corbin’s practice involves assisting large clients with their commercial planning and decision-making so that disputes can be avoided.  He regularly provides advice on employment practices, health and safety compliance, statutory obligations, and corporate planning.


Kent Perry, BA, LLB, Senior Associate

Kent began his career working in a boutique insurance litigation practice in Auckland where he acted for insurers defending professional liability claims brought against solicitors, real estate agents, valuers, engineers and architects. He was also responsible for a large portfolio of carrier liability and cargo recovery claims and assisted the partners with health and safety claims and other statutory liability claims. He regularly appeared in the District Court on behalf of New Zealand and Australia’s largest debt collection agency.



Shyrelle Mitchell, LLB, LLM First Class Honours, Partner

After a successful career in the medical sector Shyrelle entered the legal profession in 2006 when she graduated from the University of Auckland with an LLB.  Soon afterwards in 2006 she completed her Master of Laws degree with First Class Honours in the Laws of Torts/Employment and Local Government Law.

Since 2006 Shyrelle has worked with the team at Heaney & Partners and has developed a successful professional liability insurance practice.  Initially her practice focused on construction liability claims for local government. Today she still retains an active interest in and commitment to her local government clients and continues to manage the conduct of a number of large scale claims for those clients.

Corbin and the team will be presenting on issues that arise for businesses using social media, including ownership rights to content on social media;  Employer and employee obligations when using social media;  obligations that arise for

 contractors using social media; and how to prevent disputes or resolve disputes if they do arise.


This will be an interactive presentation where delegates are encouraged to bring 

along their curliest questions for discussion and answers.

What past attendees had to say:

“Always struggling to sit down and plan, I came away with my marketing plan for the following year and also staffing strategies that I can start with straight away!” – Kerry, PowerUP attendee

“I learned to take LEADERSHIP! It’s my business, my money, my future, no room for under performances, to set goals, targets and develop a training program – and to follow up if not met or achieved” – Sharee, PowerUP attendee

“It has been so easy to digest and understand. I can now put this into practice in my business!” – Cathryn, PowerUP attendee

“A much needed energy boost after a long hard winter” – Leanne, PowerUP attendee

“Loved the planning and marketing tips, I got heaps done!” – Christine, PowerUP attendee

“I’m on track to having a plan now, I felt I was kind of ‘blowing in the wind’ before. I would definitely recommend power up to others and will be doing it again next year. Was great to meet and talk to other owners and get their ideas and opinions and also just to get on track and have something to work towards.” – Lesley, PowerUP attendee

“This day has re-motivated me, given me ideas of how to plan exciting things for the year” – Ngaral, PowerUP attendee 

“The kick in the butt I needed to finally take the action I needed to take” – Lynda, PowerUP attendee

“Good ideas and brainstorming, common sense reintroduced” – Kristi, PowerUP attendee

Planning and great leadership are essential to the growth and success of your Salon – PowerUP is the solution to get your business on the right track. This practical workshop will help you create clear direction for your business and give you the tools to reach your goals for 2020 and beyond.Chances

“The networks you create, the fun you’ll have and the clarity you need is all at PowerUP for 2020.”

 Your PowerUP Pass includes:

  • All planning and learning sessions
  • Printed workbook with a 12 month marketing plan template
  • Morning and afternoon teas️
  • A sumptuous lunch
  • Awesome, generous goody bags
  • A mini supporter expo
  • and to cap off a great day – drinks and nibbles

You will:

  • Nail the year ahead with energy, vision and focus
  • Make more money, create more time and reduce stress
  • Develop a ready to use step-by-step salon profit plan
  • Understand how Leadership is Key to Success
  • Network with a switched on group of salon contacts
Along with all the learning, the planning and the fantastic networking opportunities available, it’s no wonder this event gets booked out very quickly ‼️


Tickets $269.00 +GST  (2nd person same salon $169.00 +GST)
Seats are limited – Register Now!


Supporting Partners:

Images PowerUP2016 LogoSalonSupport PowerUP2016 LogoCoffeeTrendz BlackSatLogo


NZARH PowerUP2016 LogoNAK78x  HOCLogo Observe Logo


4 November 2019
9:00 am - 6:00 pm
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Sorrento in the Park
670 Manukau Rd, Royal Oak
Auckland, 1023 New Zealand
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Salon Business Coach
021 210 8950