Malcolm Gibbons

7 January 2012

Discounting vs Adding Value: What’s Better for Your Salon?

A salon owner recently asked me a question about discounting. She had noticed several salons offering big promotions and wondered whether she was missing something. Was […]
19 December 2011
deals- Salon Business Coach

Should Your Salon Use Discounts to Attract New Clients?

Discounting can be an easy way to get attention. Put a big percentage off your services in front of potential clients and you may get plenty […]
18 December 2010

8 Things Every Salon Owner Should Be Thinking About

Running a salon means there is always something that needs your attention. Clients. Team. Money. Marketing. Systems. The list can feel endless. But sometimes the most […]
5 December 2010
I quit

How to Keep Clients When a Stylist Leaves Your Salon

One of the biggest fears for salon owners is a stylist leaving and taking their clients with them. It’s a horrible thought. You’ve invested time, money […]
27 June 2010

Is Your Salon Due for a Reset? 4 Areas to Review

When was the last time you really looked at the health of your salon business? Not just your sales. Not just your appointment book. The whole […]
13 April 2010
Salon Business Coach

Is Your Salon Missing Opportunities With Existing Clients?

One of the most common requests I hear from salon owners is: “Can you help me with some advertising?” My answer is usually, “Sure.” Then I […]
14 February 2010
A Specific Software program is a must for every Clinic/Day Spa

How Salon Software Can Give You Better Control of Your Business

A good salon software system should do more than manage your appointments. It should make running your salon easier, give you better information and help you […]
24 December 2009

Are Your Stylists Helping Clients See What’s Possible?

Walk into any busy shopping centre and look around. You’ll see plenty of people who have had the same hairstyle for years. That got me thinking. […]
19 December 2009
customer-Salon Business Coach

How to Create a Better Customer Experience in Your Salon

Most salons would say they provide good customer service. But here’s the problem. Good customer service isn’t much of a point of difference anymore. Clients expect […]
15 December 2009

Five Reasons to Keep Training Your Salon Team

Have you ever hesitated to invest in training your salon team because you’re worried they’ll leave and take all that knowledge with them? It’s a frustration […]
22 November 2009
USP

What Makes Your Salon Different?

What Makes Your Salon Different? Why should a potential client choose your salon rather than the one down the road? What makes you stand out? What […]
15 November 2009
business-systems

Why Salon Business Systems Fail Without the Right People

A good salon system can make life easier. But a system on its own doesn’t fix anything. Systems don’t run businesses. People run the systems that […]